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10 Ways To Get Your
Price by M. Anthony Carr
When buyers gain more leverage in a housing market, sellers must
think out of the box to entice buyers to their homes, then to lock
in their asking price. Below are 10 ways to get your home sold and,
if not at your price, at least a little closer than what you might
have gotten otherwise.
Finished rec room. This gives the buyer a lot more than just
money in his pocket. You may be able to finish an unfinished space
for less than what the buyer wants to lower the price. When you're
talking monthly payments, $50,000 in the mortgage amount would be
$299.78 per month. By negotiating $50,000 in remodeling costs, the
buyer could come up with a third more living space for less than the
cost of a car payment.
Decorating allowance. Is your décor tired looking and left over
from the 80's or 90's? Then offer cash for upgrades, new carpet and
a paint job. With good bidding on the job, you may be able to keep
your price, give the buyer what s/he wants and make some money on
the backside as well by not dropping your price. Many buyers would
love $20,000 to spend the way they want on decorating.
Mortgage payments for 3 to 6 months. How would you like to move
into a house and make no payments for 3 to 6 months? On a $300,000
mortgage at 6 percent interest, the principal and interest payment
is $1,798.65 per month -- over three months, the buyer would save
$5,395.95; 6 months, more than $10,791.90.
Buy-down points to lower the interest rate. For some buyers,
it's all about the monthly payment. Try coaxing them into your price
with an offer to buy-down their interest rates with points paid by
the seller. If they can get the interest rate low enough, they will
be able to carry a higher mortgage for a lower monthly payment
because of your point money left at the table. This is a technique
of "selling the deal" more than selling the house.
Vacations. Buy a house, get a Caribbean Cruise. Take some tips
from new home builders -- they're professionals at this incentive
thing. Sometimes, a buyer might get cash back at the settlement
table, but wouldn't dare spend it in a luxurious way. Offer a
cruise, an expensive spa weekend, airline tickets to Asia -- or some
other out of the ordinary travel package to entice them. When you
consider the inventory has more than doubled in some markets, the
only thing different from one house to another may be the cruise
line.
Free Media room. Did you know that movie ticket sales are down
for the third year in a row? One of the reasons is the advent of the
at-home, non-sticky, low-ticket price media room. During the recent
Christmas holidays, some media room packages, complete with big
screen monitor and surround systems were selling for under $5,000.
This one investment alone could be the sweetener your buyer needs to
sign the bottom line.
Year-long HOA Fees. Looking for a more practical buyer benefit?
How about relieving them of those expensive home owner association
dues. Depending on the community, these fees could top out to more
than $500 per month -- that's $6,000 for the first year. Offering
this bennie could definitely help the cash-poor buyer get into his
first condo.
Offer seller financing. This option is overlooked by a lot of
sellers because they or their Realtor just don't think about it.
Seller financing can be in several forms -- as a first trust, second
trust or even 100 percent financing for the whole house. For the
seller who can swing a 1st trust mortgage, this can actually become
quite the cash cow. For instance, a $100,000 mortgage offered at 7
percent over 5 years with interest-only payments followed by a
balloon payment of $100,000 -- would actually result in the seller
netting $135,000 over the life of the loan -- not a bad return..
Pay off bills. Some loan programs will allow sellers to pay off
credit cards, auto loans, et. al., for the buyer. It could make the
difference in qualifying for the mortgage and having to buy a
smaller, less expensive house. Again, maintain your asking price and
offer to pay off debt for the buyer.
Pay closing costs (up to mortgage program limit). Here's the old
standby. It's not as fancy as those above -- but it's very reliable
and works very well.
Published: February 17, 2006
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